What’s your Elevator Pitch?

People say timing is everything. By virtue of sheer luck or by design you will come across that one person who can help you achieve your goal and sell your solution whether it’s a product, service, idea book or yourself. Sounds great right? Well yes, if you are prepared. If you haven’t considered what you will say then you will have missed an opportunity. So this is where the elevator pitch comes in. It...

What is your Personal Brand at Work?

We all have a brand image. What does yours say about you? Put simply, a brand is more than just a name, it is what people associate with a company, organisation, product or person. A personal brand is no different, it is about what others would say if they had to describe you. Think of a brand. Any brand. Now think of a few more. What did you come up with? Was it Nike and the little tick? Or maybe it was Google?...

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