Our brains make connectionss and links associated to labels and brands. People are no exception (think Jamie Oliver and Julio Iglesias!). We are all judged based on impressions, whether purely on appearance, a conversation or simply what you do for a living. Virtually every little action contributes to your personal brand. From how you dress, to what you eat, how you talk, etc. Personal branding is unavoidable....

We all have a brand image. What does yours say about you? Put simply, a brand is more than just a name, it is what people associate with a company, organisation, product or person. A personal brand is no different, it is about what others would say if they had to describe you. Think of a brand. Any brand. Now think of a few more. What did you come up with? Was it Nike and the little tick? Or maybe it was Google?...